Auction Benefits for Sellers

- By the end of this year, residential and commercial real estate sold at auctions is expected to reach $260 billion, according to Bill Sheridan, president of the National Auctioneers Association.
These days, auctions are another marketing option — Not a last resort!!
- Real Estate Auctions offer the seller another option.
- Auctions create competition among buyers. Consequently, the Auction price can exceed the price of a negotiated sale.
- An Auction generates excitement and heightens buyer interest.
- An Auction creates the most exposure in the shortest period of time and accelerates sales.
- Requires that potential buyers be registered and qualified with certified funds on the day of the Auction.
- Eliminates high seller carrying costs — such as interest, taxes, and maintenance.
- Auction brings interested buyers to a point of decision — they must act now or lose an opportunity to purchase the property.
- Auction is a true market forum.
- A seller can plan and select the date they want to sell. They control the sales process.
- A seller sets the terms and conditions of the sale while maintaining control of the property throughout the Auction.
- Auction eliminates numerous and unscheduled showings.
- Auction takes the seller out of the negotiation process.
- Auction is an aggressive, advanced marketing program that increases potential interest in and awareness of a property.
A seller is able to obtain liquidity, free up capital and move on to other investments or property decisions.


Roy Slater, founder of Hathaway Real Estate Services, is an experienced mortgage and real estate agent in the Charlottesville, Albemarle County real estate market. Currently...